Gormley’s Take: Looking Beyond the Brand Names in Venture Capital

Gormley’s Take: Looking Beyond the Brand Names in Venture Capital

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https://www.wsj.com/articles/gormleys-take-looking-beyond-the-brand-names-in-venture-capital-11554499065

First-time funds are holding their own against bigger, more established rivals, according to Greenspring data

Investors who back venture-capital funds often prefer the best-known firms.

Pensions, foundations and other investors that back venture funds seek out the top-performing firms, a quest that draws those with long-track records. But when Greenspring Associates, a limited partner that manages almost $9 billion in capital, analyzed its portfolio of partnerships recently, it found that emerging managers performed a little better than their more-established peers.

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